“We were so lucky to find Laura! She’s wonderful to work with and very talented. Laura helped our company reposition one of our key products within the market, both at the highest strategic level and by assisting in the weeds. We successfully launched dozens of campaigns built around the content she provided, and following the guidance from her strategy!”
Oakley Reid, Knowde
Fresh messaging attracts new buyers to the Knowde Marketplace, and SME-driven content grows qualified website traffic.
About Knowde
The Knowde Marketplace is the easiest way to source ingredients, polymers and chemistry. Leading-edge digital capabilities connect thousands of suppliers and customers in the pharmaceutical, cosmetics, industrial, food & nutrition, and other industries.
The Project
I worked with the PM and PMM teams to reposition the Knowde Marketplace to attract new buyers. The project included developing new messaging, website copy, and SME-driven content for key personas.
The project resulted in a significant increase in qualified website traffic and new buyer registrations.
Market research
Messaging
Content strategy
Content development