“We worked with Laura on B2B healthcare thought leadership content. I was impressed with the content she created for us. She met deadlines, sourced data, and the copy required very little editing. Hire Laura for your next content project! You won’t be disappointed!”
Kristy Esch, Marathon Health
Thought leadership content spreads Marathon Health’s point of view on value-based care, driving growth.
About Marathon Health
Marathon Health provides on-site, near-site, and virtual healthcare services that help employers offer better, personalized healthcare to their employees. Their model delivers improved health outcomes at lower costs. Their providers have more time with patients, more opportunities to promote healthy habits, and more support from a team that shares their mission of enabling patients to live their healthiest lives.
The Project
The Marathon Health team believes that the current fee-for-service model of healthcare is broken. They promote value-based, data-driven primary patient care models that focus on treating the whole person — outside the traditional system covered by insurance. I worked with the Marathon Health marketing team to create a series of thought leadership articles presenting their point of view on value-based care and showing how the value-based model is good for everyone — patients, providers, and employers.
Content strategy
Content development