“Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!”
Julie Starck, Passport
Thought leadership drives demand and supports sales enablement to increase pipeline and convert new customers.
About Passport
Municipalities and private operators use Passport’s parking compliance platform to manage parking enforcement, mobile pay parking, digital permitting, payments, and more. The platform centralizes parking data to enable teams to operate more efficiently, increase revenue, and improve the parking experience with a fully integrated curb management solution.
The Project
I worked with the content marketing and product marketing teams to create a series of thought leadership reports that were used in high-converting demand generation campaigns as well as sales enablement. This content featured insights from thought leaders within the company and industry experts.
Content strategy
Content development