Content Services to Help You Stand Out
Need high-score leads that “get it”? Let’s work together to grow demand for your solution and trust in your brand.
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Services Customized to Your Needs
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POV Clinic
A unique point of view is the factor that takes content from the collegiate level to the pros. In the POV Clinic workshop, I’ll help you form an overarching brand POV and “thematic POVs” that flesh out your brand POV. I’ll also give you a framework for integrating these POVs into your content so you can start standing out from competitors, creating affinity for your brand, and attracting your ICPs.
Thought Leadership
Thought leadership makes your point of view sharable. Your POV then spreads, elevating you above the crowd. Thought leadership content can take the form of articles, buyer’s guides, white papers, podcasts, and more. I’ve written content for some of the biggest names in B2B tech, including Snowflake, Sigma, Front, and Passport. My process delivers content that generates engagement, demo requests, and trial sign-ups — on deadline.
Sales Enablement
Your POV accelerates the sales cycle. From pitch decks to product sheets, sales enablement content and collateral help get the ball over the net. A background in sales training equipped me with an understanding of the sales process. I can effectively collaborate with your sales team, and I know the importance of using techniques like addressing risks involved in a persona’s status quo.
“It’s been an amazing six months of growth for us in terms of leads. We came into the year with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
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