“Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and thought leadership initiatives. Not only is she a joy to work with, but her creativity and ability to translate technical information for different personas have been a lifesaver. I couldn’t recommend Laura enough.”
Devon Tackels, Sigma
Thought leadership content establishes Sigma as a leader in democratizing data analytics and drives millions in revenue.
About Sigma
Sigma is next-generation analytics and business intelligence that scales billions of records using a spreadsheet interface, SQL, Python, or AI—without compromising speed and security. It’s a truly collaborative data workspace that brings business users and engineers together to move quickly and make impact.
The Project
I worked with the marketing team at Sigma to craft a content strategy based on the company’s strategic narrative and point of view — that even non-technical users should be able to access data-driven insights on their own, whenever they need to.
We built a content marketing engine that established the company as a leader in democratizing data analytics. We significantly increased qualified organic traffic and ultimately drove millions in marketing-sourced revenue.
Content strategy
Content development