Hi there! I’m Laura MacPherson — a marketing strategist and writer with over a decade of experience working with marketing teams at B2B SaaS companies. I help my clients attract and convert more ideal customers by creating messages that resonate, optimizing content strategies, and developing effective content for each stage in the buyer’s journey.
My work is based on insights gained from helping dozens of SaaS and tech companies boost their marketing KPIs and lessons learned from my time working as a marketing manager for a HubSpot Platinum marketing agency and a sales training company. I’ve taught marketing strategy to MBA students and spoken to audiences on the art and science of smart marketing.
I’m a nerd who loves learning. I enjoy studying how behavioral psychology impacts sales and marketing. And with a degree in creative writing and a lifelong love of narrative, I use storytelling techniques to engage audiences and draw them to action.
If you need fresh ideas based on a proven framework and methodology to empower your brand and get better results from your marketing, get in touch!
I’m a specialist
To attract the right audience, you need an approach built on the science of how humans perceive, think, and behave.
I’m trained in sales, and I know how to translate that knowledge into websites and content strategies. As a marketing manager for a top-tier content marketing agency, I honed my skills analyzing target audiences, crafting plans to reach them, and creating high-quality content that increased brand awareness and boosted lead gen.
I get meaningful results
Let’s get some results! I love the craft of marketing strategy and writing, but helping you reach your goals is what really gets me excited. This is why I always ask questions about the purpose of the project and what you want to achieve.
In fact, I won’t take on a project if I don’t think I can help you. If I can’t help, I’ll recommend someone in my network who specializes in what you need.
I’m a collaborator
The best marketing is based on collaboration between sharp minds with expansive visions.
I come to the table with extensive experience working in marketing and serving SaaS companies specifically. I plug into my clients’ teams, and we amp up our collective brainpower to create effective strategies and top-notch content.
I’m famous for my people skills
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!
My clients appreciate my communication skills and commitment to their success. As a result, I have a fantastic track record of happy customers.
Ready to boost your marketing results?
I couldn’t do what I do without my amazing team! I’m honored to work with these talented and experienced people.
Sam Glauser is a writer, marketer, and project manager who has experience working with technology and healthcare companies. She loves helping businesses grow using her expertise in writing, Search Engine Optimization (SEO), social media management, and project management.
When she’s not working, you can usually find Sam hiking the nearest mountain or on a plane traveling somewhere new around the world. Sam has harnessed her obsession with travel by blogging about her adventures at My Flying Leap. She also dedicates time volunteering with hospice patients and children with her pet therapy dog and cat.
Mara Woosley is a fifth-generation Florida native with a diverse business and creative background. She’s naturally tech-savvy and has a knack for finding the ideal software to handle any given business process or task. Mara wrangles WordPress with ease and manages marketing automation. Beyond this, she’s also skilled in creating social media graphics. And she’s full of creative ideas!
True to her Florida upbringing, Mara enjoys everything to do with the water and sun. You might find her boating and skiing on the Caloosahatchee or traveling to find good scuba diving. And her favorite “office” is poolside or at the beach.
“Laura will quickly become your content secret weapon. I can’t speak highly enough of her work ethic, quality and depth of research she puts into each piece of content, and her ability to keep to project deadlines.”