About Laura
Hi there! I’m Laura MacPherson — a marketing strategist and writer with nine years of experience working with marketing teams at B2B SaaS companies. I help my clients attract and convert more ideal customers by creating messages that resonate and developing effective content for each stage in the buyer’s journey.
My experience includes working as a marketing manager for a HubSpot Platinum marketing agency. I’ve taught marketing strategy to MBA students and spoken to audiences on the art and science of smart marketing. And with a degree in creative writing, I use storytelling techniques to engage prospects and draw them to action.
Most importantly, I make my clients’ workdays easier by ensuring they have the quality content they need to accomplish their marketing goals, on deadline.
Other random facts: I’m a reader of tarot and fantasy/science fiction (Neil Gaiman, anyone?), and my favorite way to recharge is to climb a mountain. I’m passionate about protecting the places I love (and the people and animals who live there) — I’m actively involved in environmental advocacy work with the non-partisan Citizen’s Climate Lobby.
If you need fresh ideas and content to empower your brand and get better results from your marketing, stress-free, get in touch!
Why clients work with me
Why all the kudos? Here are a few reasons.
I’m a specialist
My approach, based on marketing knowledge and insights from behavioral psychology, ensures prospects understand that your product is uniquely qualified to help them.
I get results
I love the craft of marketing strategy and writing, but reaching goals is what really motivates me. This is why I always ask questions about the purpose of the project and what you want to achieve.
I’m a collaborator
The best marketing is based on collaboration between sharp minds with expansive visions. I bring a brain full of fresh ideas to the table. I make recommendations based on what I see working for clients and other SaaS companies.
I’m famous for my people skills
You probably also want to work with someone who makes projects simple and enjoyable. My clients appreciate my commitment to their success. I have a fantastic track record of happy customers.
Ready to boost your marketing results?
My team
I couldn’t do what I do without my amazing team! I’m honored to work with these talented and experienced people.
Sam Glauser is a writer, marketer, and project manager who has experience working with technology and healthcare companies. She loves helping businesses grow using her expertise in writing, Search Engine Optimization (SEO), social media management, and project management.
When she’s not working, you can usually find Sam hiking the nearest mountain or on a plane traveling somewhere new around the world. Sam has harnessed her obsession with travel by blogging about her adventures at My Flying Leap. She also dedicates time volunteering with hospice patients and children with her pet therapy dog and cat.
Mara Woosley is a fifth-generation Florida native with a diverse business and creative background. She’s naturally tech-savvy and has a knack for finding the ideal software to handle any given business process or task. Mara wrangles WordPress with ease and manages marketing automation. Beyond this, she’s also skilled in creating social media graphics. And she’s full of creative ideas!
True to her Florida upbringing, Mara enjoys everything to do with the water and sun. You might find her boating and skiing on the Caloosahatchee or traveling to find good scuba diving. And her favorite “office” is poolside or at the beach.
“Laura will quickly become your content secret weapon. I can’t speak highly enough of her work ethic, quality and depth of research she puts into each piece of content, and her ability to keep to project deadlines.”
