About Laura MacPherson
Hi there! I’m on a mission to help marketing teams boost their value through better lead quality.
Years ago, when I was working as a marketing manager, I was frustrated in my job. I was generating tons of leads from webinars and email sequences, but they weren’t translating to significant revenue. I was good friends with the sales manager, but our professional relationship was strained. I couldn’t figure out why the sales team couldn’t convert very many of my leads, and he couldn’t figure out why I was sending him so many leads who weren’t ready to buy!
After I left that company and started working in B2B SaaS, I learned how to generate leads that not only understand the value of the product and love the brand but are also motivated to change their status quo.
Through working with dozens of growth-stage SaaS teams, I’ve developed a framework for content that differentiates brands, connects value props to ICP buyer pain points, and convinces prospects to take the risk involved in buying a new solution.
My clients see a significant improvement in the quality of their demo requests, and their sales teams have an easier time converting prospects to customers. (Check out what my clients have to say.)
I’ve also taught marketing strategy to MBA students and spoken to audiences on the art and science of smart marketing.
If you need a new approach to content to get better results from your marketing and boost your career, get in touch!
Why Clients Work With Me
Why all the kudos? Here are a few reasons.
I have an approach that gets results
My approach, based on the Challenger Sales model and insights from behavioral psychology, ensures prospects understand that your product is uniquely qualified to help them.
I help you reach your goals
Reaching goals is what motivates me. That’s why I focus so heavily on brand-building, thought-leadership, and creating demand — not just helping teams crank out more content.
I’m a collaborator
The best marketing comes from collaboration between sharp minds. I bring a brain full of fresh ideas to the table, and I make recommendations based on what I see working for other B2B SaaS companies.
I’m famous for my people skills
You probably want to work with someone who makes projects simple and enjoyable. My clients appreciate my commitment to their success. I have a fantastic track record of happy customers.
“We knew that we desperately needed a strategic marketing mind who had serious content writing chops. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”
