About Laura
Hi there! I’m Laura MacPherson, a marketer with both in-house and agency experience. I know what it’s like to be responsible for generating fresh ideas, meeting high-score MQL numbers, and increasing pipeline.
With over a decade of experience writing content for tech and SaaS companies offering sophisticated solutions that solve complex problems, I and my team make it simple to get the content you need to excel.
I’ve taught marketing strategy to MBA students and spoken to audiences on the art and science of smart marketing. And with a degree in creative writing, I know how to use storytelling techniques to engage prospects and draw them to action.
Other random facts: I’m a reader of tarot and fantasy/science fiction (Neil Gaiman, anyone?), and my favorite way to recharge is to get out into nature. I’m also an active volunteer with the Citizen’s Climate Lobby.
If you need fresh ideas and content to empower your brand and get better results from your marketing, stress-free, get in touch!
Why clients work with me
Why all the kudos? Here are a few reasons.
I have a unique approach
My approach, based on the Challenger Sales model and insights from behavioral psychology, ensures prospects understand that your product is uniquely qualified to help them.
I help you reach your goals
I love the craft of marketing, but reaching goals is what motivates me. That’s why I focus so heavily on brand-building, thought-leadership, and creating demand — not just checking off boxes.
I’m a collaborator
The best marketing comes from collaboration between sharp minds. I bring a brain full of fresh ideas to the table, and I make recommendations based on what I see working for other tech companies.
I’m famous for my people skills
You probably want to work with someone who makes projects simple and enjoyable. My clients appreciate my commitment to their success. I have a fantastic track record of happy customers.
My team
I couldn’t do what I do without my amazing team! I’m honored to work with these talented and experienced people.
Sam Glauser is a marketer and project manager who has experience working with technology and healthcare companies.
When she’s not working, you can usually find Sam hiking the nearest mountain or on a plane traveling somewhere new around the world. Sam has harnessed her obsession with travel by blogging about her adventures at My Flying Leap. She also dedicates time volunteering with hospice patients and children with her pet therapy dog and cat.
Kristine Pike holds a degree in English, has taught English, and is a member of the International English Honors Society. Kristine has exceptional attention to detail, making her an excellent editor and proofreader. She is also highly skilled in audio editing and podcast production.
Kristine currently lives in Newnan, GA. Some of her favorite things include her giant orange cat (Major), her little(r) black cat (Licorice), playing the piano, and traveling the world (physically and virtually).
Mara Woosley is a fifth-generation Florida native with a diverse business and creative background. She’s naturally tech-savvy, wrangling WordPress with ease and managing marketing automation. Beyond this, she’s also skilled in creating graphics, and she’s full of creative ideas!
True to her Florida upbringing, Mara enjoys everything to do with the water and sun. You might find her boating and skiing on the Caloosahatchee or traveling to find good scuba diving.
Ready to turbocharge your marketing?
“Laura will quickly become your content secret weapon. I can’t speak highly enough of her work ethic, quality and depth of research she puts into each piece of content, and her ability to keep to project deadlines.”
