About Laura MacPherson
Hi there! With eleven years of experience crafting marketing strategies and writing content for B2B tech companies, I make it simple to get the content you need to attract high-quality leads and build brand awareness.
My background includes working as an in-house marketing manager. I know what it’s like to own a high-score lead quota with limited in-house resources — and just how important it is to find a content partner you can depend on to help you hit your numbers. I’ve also taught marketing strategy to MBA students and spoken to audiences on the art and science of smart marketing.
My mission is to make my clients’ workdays easier by ensuring they have the strategic content they need to accomplish their marketing goals.
Other random facts: My favorite way to recharge is to get out into nature, whether on foot or on my mountain bike. And I’m an active volunteer with the Citizen’s Climate Lobby.
Need fresh ideas and high-performance content, stress-free? Request a call!
I have an approach that gets results
My approach, based on the Challenger Sales model and insights from behavioral psychology, ensures prospects understand that your product is uniquely qualified to help them.
I help you reach your goals
Reaching goals is what motivates me. That’s why I focus so heavily on brand-building, thought-leadership, and creating demand — not just helping teams crank out more content.
I’m a collaborator
The best marketing comes from collaboration between sharp minds. I bring a brain full of fresh ideas to the table, and I make recommendations based on what I see working for other B2B tech companies.
I’m famous for my people skills
You probably want to work with someone who makes projects simple and enjoyable. My clients appreciate my commitment to their success. I have a fantastic track record of happy customers.
“We knew that we desperately needed a strategic marketing mind who had serious content writing chops. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”