“We’ve seen a 300%+ increase in our conversions! You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

“Laura is by far the best consultant we’ve worked with to create content. She quickly picked up on our product, messaging, and voice, and required very little direction. Laura is efficient, thorough, and very easy to work with. If you have B2B content needs, I can’t recommend Laura highly enough!”

“Laura excels at connecting content strategy with your audience to create content that attracts and engages. She also has a clear understanding of how messaging drives business and growth. Any marketing professional at a B2B tech company will find in Laura not only a committed strategist that will bring to life content that generates results, but also a refreshing and enjoyable personality.”

“Good content closes for you. Our average sale has increased 30% since we launched our thought leadership content strategy a year ago. We’re now known in our industry for our expertise in behavioral design and ‘product stickiness.’”

“Laura has been a tremendous help to Sigma as we’ve scaled out our content marketing and SEO initiatives. Not only is she a joy to work with, but her creativity, ability to meet deadlines and translate technical jargon into easy-to-read copy has been a lifesaver. I couldn’t recommend Laura enough. If you’re looking for a contract writer, adding Laura to your team is a no-brainer.”

“It’s been an amazing six months of growth for us in terms of leads. We came into the year with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

“Choose Laura! She’s adept at uncovering customer pain points and finding creative ways to present solutions. The case studies she developed for us are getting thousands of monthly views with high time-on-page and a low % exit, so people are reading them and exploring the site after reading. And our sales team is using them to close deals!”

“I’ve had the pleasure of working with a lot of great content people over the course of my career but Laura stands above them all with her ability to quickly grasp technical subject matters and turn them around into content that is easily digestible for any audience. I cannot recommend her enough and hope to continue working with her well into the future!”  

“Laura deserves an award! We’re a small team, and Laura worked alongside us to develop a solid content strategy. We can now move forward with confidence having a strong content foundation for our business. Thank you, Laura!”

“Laura has been a significant contributor to our success at both CSS and LeadG2. She is an amazing person and colleague and has helped us to grow our marketing efforts over the past two and a half years.”

“We knew that we desperately needed a strategic marketing mind. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”

“We worked with Laura and the Ideally team on B2B healthcare thought leadership content. I was impressed with the content they created for us. They met deadlines, sourced data, and the copy was clean and required very little editing. Hire Ideally for your next content project! You won’t be disappointed!”

“We had a great experience working with you, and you’re top of our list for future projects when the time arises!”

“A big thanks to Laura MacPherson for coming in and blowing the minds of my Digital Strategy class talking about content marketing! So lucky to have a true expert like her!”

“I’ve been really impressed with the recent machine learning copy. Thanks for your help!”

“Laura will quickly become your content secret weapon. I can’t speak highly enough of her work ethic, quality and depth of research.”

“It’s refreshing to be working with someone with your talent. I really liked the points you hit on and how you tied it back into our product.”