See examples of my work
While it’s impossible to show the strategy that went into each piece of content and the role each played in the campaign it was a part of, here are a few samples of the deliverables I’ve produced.
Lookbook
for Network for Good
Lookbook featuring stories of customers who created unique and effective fundraisers, part of a combination top- and mid-funnel campaign
Buyer’s guide
for Network for Good
Buyer’s Guide to Nonprofit Donor Management Software, part of a mid-funnel marketing campaign that included email marketing and promotion on the company’s blog
Buyer’s guide
for Passport
Mobile Cashless Tolling Buyer’s Guide, part of the company’s launch of their flagship MCT product being sold to tolling authorities
Customer story
for Front
Customer story sharing the chaos the customer was experiencing prior to Front’s solution and the benefits they gained, quantified by the customer’s KPIs
Sales sheet
for Basware
Sales sheet used by the sales team and as a bottom-of-funnel piece for Basware’s premier offering: the largest business supplier network in the world
Cluster post
for Sigma
Top-ranking cluster post that targets one of Sigma’s priority keywords and sets up Sigma as ideal to simplify data governance
Data-driven report
for Label Insight
Data analysis and report showcasing the revenue opportunities CPG brands can claim using Label Insight’s e-commerce insights platform
Customer story
for Designli
Customer story sharing the challenge of Goodwill Industries of Upstate/Midlands’ broken site and the results Designli achieved with the new GoodTwice app
Contributed article
placed in Inc.
Thought leadership piece for Designli placed as a contributed piece on Inc.’s website
Customer education content
for Bench
Article for Bench’s customer education platform, developed as part of a larger customer retention campaign
Customer story
for FloQast
Customer story sharing how Teamworks uses FlowQast to enable a single accounting manager to complete monthly close in just four days
Pillar post
for Sigma Computing
Pillar post ranking for one of Sigma’s top keywords — simultaneously positions the team as thought leaders with an unconventional approach
Blog post
for Fusion Web Clinic
Blog post ranking for one of Fusion Web Clinic’s top keywords in pediatric therapy — OT, PT, SLP
E-guide
for Rapid 7
Top-of-funnel blog post ranking for one of Rapid7’s priority keywords and drives interest in their cloud-based SIEM solution