See examples of my work
While it’s impossible to show the strategy that went into each piece of content and the role each played in the campaign it was a part of, here are a few samples of the deliverables I’ve produced.
Lookbook
for Network for Good
Lookbook featuring customers who created effective fundraisers using Network for Good, for a demand gen campaign
Customer story
for Front
Customer story sharing Hootsuite’s experience with Front’s solution and the specific benefits they gained as a result
Messaging platform + copy
for NEXT
Messaging platform based on the five personas that the NEXT organization serves + site copy based on messaging
Reported article
for Marathon Health
Reported article highlighting the results Marathon Health clients are seeing with the company’s incentives program platform
E-guide
for Sigma
E-guide establishing Sigma as a leader in data governance and ranking for the company’s target keywords
Case study
for Omatic
Case study quantifying the results Oregon Health & Science University was able to achieve with Omatic’s product
Data-driven report
for NielsenIQ
Report showcasing the revenue opportunities for CPG brands with NielsenIQ’s e-commerce insights platform
White paper
For Passport
White paper featuring respected industry leaders’ perspectives on a key problem that Passport’s solution solves
Buyer’s guide
for Network for Good
Buyer’s guide, part of a mid-funnel marketing campaign that included email marketing and promotion on the company’s blog
Sales sheet
for Basware
Sales sheet used by the sales team and as a bottom-of-funnel piece for Basware’s premier product offering
Report
for Label Insight
Report on the new bioengineered food disclosure law, leading readers to see how Label Insight’s solution is ideal for compliance
Customer story
for Designli
Customer story sharing the results Goodwill achieved with the new GoodTwice app
E-guide
for Sigma
E-guide positioning the Sigma team as thought leaders with an unconventional approach to data analytics
Product page
for Zipit
Product page designed to promote Zipit’s IoT analytics product offering, ranking for the company’s target keywords
Article
for Snowflake
Article exploring Snowflake helps media companies next-level their offerings, ranking for a top keyword
Buyer’s guide
for Passport
Mobile Cashless Tolling Buyer’s Guide, part of the company’s launch of their MCT product and associated campaign
Thought leadership article
for Saviynt
Thought leadership article presenting the SME’s perspective on where healthcare security is headed
Case study
for FloQast
Case study on how Teamworks uses FloQast to complete the monthly close in four days