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High-Performance Content Development
Create content that generates interest, demo requests, and trial sign-ups.
The internet and your prospects’ inboxes are overflowing with content, and bots keep churning out more. Content that blends in isn’t going to help you meet your KPIs. From top-of-funnel thought leadership to bottom-of-the-funnel sales collateral, your content needs to engage your ICPs, reveal how your solution is best positioned to meet their needs, and motivate them to purchase. Let’s work together to create pro-level content.
Thought Leadership &
Sales Content
Thought Leadership Content
Thought leadership content can take the form of articles, buyer’s guides, white papers, podcasts, and more. I’ve written content for some of the biggest names in B2B SaaS, including Snowflake, Sigma, Front, and Passport. My process delivers content that generates engagement, demo requests, and trial sign-ups — on deadline.
Sales Enablement Content & Collateral
From pitch decks to product sheets, sales enablement content gets the ball over the net. A background in sales training equipped me with an understanding of the sales process. I can collaborate with your sales team to create collateral, and I know the importance of using techniques like pointing out the risks involved in a persona’s status quo.
FAQs
What’s the process to get started?
- We’ll schedule a 30-minute chat so I can get a sense of what you need and how I can help.
- I’ll send you a proposal with my recommendations for structuring an engagement to reach your goals.
- You’ll choose which recommendation you like best, and then I’ll send over a contract and invoice for a deposit. Your payment locks in your spot on my project calendar.
- We’ll schedule the kickoff call and get going!
Who do you work with?
Most of my clients have these things in common:
- They have a small in-house marketing team or functional team.
- They’re looking to dial in their approach to content to increase interest, demo requests, and trial sign-ups.
- Their sales team, customer success team, and SMEs are willing to speak with me, as needed. (I make it easy and quick, so they’re happy to do so!)
- They view content as an extension of their brand — they won’t be satisfied with meh quality or a mismatch in messaging.
What industries do you specialize in?
My experience is mostly with growth-stage B2B SaaS companies and enterprise tech. I’m an especially strong fit for companies in health tech, data security, data management solutions, and AI/ML.
What’s your pricing like?
Every engagement or project is tailored to each client’s needs. Once I get a sense of how I can help, I’ll put together a proposal with my recommendations and options for structuring our work together. The initial engagement is usually between $7k-$10k, and most clients spend $8k-$14k each month for ongoing content development projects. I’m happy to do one-off projects, but clients who work with me on an ongoing basis get top priority.
“I’ve had the pleasure of working with a lot of great content people over the course of my career but Laura stands above them all. I cannot recommend her enough and hope to continue working with her well into the future!”
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