How I Use AI
Like most people, I have mixed feelings about AI. It can be helpful in developing content, especially on deadline. But the ethics of today’s AI companies leave a lot to be desired, as many train their models on pirated material and models are susceptible to problematic biases and inaccuracies. While we’re waiting on regulation to catch up with how AI algorithms are being trained and how the tools are being used, we have to rely on our best judgment on what we do with it.
I sometimes use AI in my work, despite my misgivings. Here’s what you need to know about how I use AI (and how I don’t) and what you can expect when working with me.
Idea Generation
The best ideas come from real-world experiences. But sometimes the well runs dry, and AI comes in handy in those situations. I use AI to get my mental gears going when I’m struggling with an angle, outline, or headline.
Research
I rarely use AI tools to help me with research because the data they’re trained on is out of date — in many cases, by 2+ years. But when it makes sense to use AI for certain types of research, I sometimes do. In these cases, I always verify the accuracy of the information via primary sources.
Content Writing
I don’t use AI for writing drafts for two reasons. First, AI tools aren’t very good at writing (yet) — the copy they produce is almost always odd or derivative, and I find that revising it takes more time than writing well from scratch. Second, I have concerns related to copyright issues. Besides the fact that many AI tools train on pirated material, it’s currently unclear whether AI-generated content is copyrightable. My clients need to know that their messaging and marketing materials can’t be legally swiped.
Data Protection
I don’t input my original work or anyone else’s into AI tools because most companies providing AI services don’t sufficiently explain how they use inputs or what protections they provide for input material. In their Terms & Conditions, some companies specifically instruct users not to input confidential or sensitive information for this reason.
Have more questions about how I work or what it’s like to work with me? Request a call!
Why Clients Work With Me
Why all the kudos? Here are a few reasons.
I have an approach that gets results
My approach, based on the Challenger Sales model and insights from behavioral psychology, ensures prospects understand that your product is uniquely qualified to help them.
I help you reach your goals
Reaching goals is what motivates me. That’s why I focus so heavily on brand-building, thought-leadership, and creating demand — not just helping teams crank out more content.
I’m a collaborator
The best marketing comes from collaboration between sharp minds. I bring a brain full of fresh ideas to the table, and I make recommendations based on what I see working for other B2B tech companies.
I’m famous for my people skills
You probably want to work with someone who makes projects simple and enjoyable. My clients appreciate my commitment to their success. I have a fantastic track record of happy customers.
“We knew that we desperately needed a strategic marketing mind who had serious content writing chops. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”
