How I use AI
Like most people, I have mixed feelings about AI. It can be helpful for some of the tasks involved in content creation. But the ethics of today’s AI companies leave a lot to be desired, as many train their models on pirated material and models are prone to biases and inaccuracies. While we’re waiting on regulation to catch up with how AI is being trained and applied, we have to rely on our best judgment to decide when and how we use it.
I sometimes use AI in my work, despite my misgivings. Here’s what you need to know about how I use AI (and how I don’t) and what you can expect when working with me.
Idea generation
The best ideas come from real-world experiences and human-to-human conversations. But sometimes the ideas just won’t flow, and AI comes in handy in those situations. I use AI to get my mental gears going when I’m struggling with an angle, outline, or headline.
Research
I rarely use AI tools to help me with research because the data they’re trained on is out of date — in many cases, by 2+ years. But when it makes sense to use AI for certain types of research, I sometimes do. In these cases, I always verify the accuracy of the information via primary sources.
Content writing
I don’t use AI for writing drafts for three reasons.
- AI tools aren’t very good at writing (yet) — the copy they produce is almost always odd or derivative, and I find that revising it takes much more time than writing well from scratch.
- Google’s algorithm is now consistently demoting AI-generated content.
- I have concerns related to copyright issues. Besides the fact that many AI tools train on pirated material, it’s currently unclear whether AI-generated content is copyrightable. My clients need to know that their messaging and marketing materials can’t be legally swiped.
Data protection
I don’t input my original work or anyone else’s into AI tools because most companies providing AI services don’t sufficiently explain how they use inputs or what protections they provide for input material. In their Terms & Conditions, some companies specifically instruct users not to input confidential or sensitive information for this reason.
Have more questions about how I work or what it’s like to work with me? Request a call!
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“Laura is by far the best consultant we’ve worked with to create content. She quickly picked up on our product, messaging, and voice, and required very little direction. Laura is efficient, thorough, and very easy to work with. If you have B2B content needs, I can’t recommend Laura highly enough!”
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