Ideally Content Consulting
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradeswell …
Continue Reading about Using Podcasts for Audience Research with Kathleen Booth →
Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy …
Continue Reading about Community-Led Growth with Mark Kilens →
Successful marketing is fueled by the ability to step into prospects’ shoes and the ability to generate fresh ideas to engage. Both of those things can be hard to do if you’re operating from your own …
Continue Reading about Building Diverse Teams with Catherine Dummitt →
We all know that much of the buying journey happens via word of mouth and on social media. Prospects see mentions of products in their feeds and they have conversations with colleagues who make …
Many SaaS companies offer a mobile app version of their product, which comes with an excellent opportunity for marketing. App marketing has its own set of challenges, and today I’m excited to bring …
Continue Reading about App Marketing Opportunities with Eryn Lueders →
Supporting a product launch is a huge undertaking. But the process can be simplified by having a strong framework that gets the product and marketing teams working together. Today I'm talking with …
Continue Reading about Product Launch Marketing — with Marathon Health →
