As the job of marketing has grown to overlap portions of sales and customer experience, and as more companies have adopted omnichannel approaches, marketing teams’ to-do lists have expanded. It’s no longer feasible for most teams to do everything on their own (without going crazy!).
Do you want more?
While many marketing teams are using freelance/contract partners to execute their content production, many don’t realize just how much help they can get from a content partner. The right partner can do far more than simply put flesh on the bones of an outline. They can help you hone your content strategy to improve results, develop content that generates demand as well as educates prospects, translate your brand and product messaging into thought leadership that differentiates your company, and more.
As a result, you can accomplish your goals and hit your KPIs more efficiently, not merely get production tasks off your plate. Your team may even find itself reaching new heights and winning more kudos as you generate additional marketing-sourced revenue.
A look behind the curtain
On the blog, I rarely talk about the mechanics of partnership or how marketing teams are working with me and other content strategists and content creators to increase their performance. But this new series will do just that.
I’ll give you a behind-the-scenes look at what my clients are doing and what I hear others are doing as I talk to marketers in some of the most successful SaaS teams through the course of my work. We’ll cover specific ways you can use content partners to drive growth for your company and the tips and tricks you can use to make your job easier in the process.
Looking forward to sharing with you!