The WWN podcast ran for two years and covered two seasons of episodes. While I’ve wrapped up this project due to time constraints, the insights my guests have shared remain invaluable!
Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
Season 2
Episode 17: Using Podcasts for Audience Research with Kathleen Booth
Audience research can be challenging. Kathleen Booth explains how podcasts can be a goldmine of audience information.
Episode 14: Why Dark Social with Steve Voith
Steve Voith explains what Dark Social is, why we all should be paying attention to it, and how SaaS marketing teams can take advantage of its opportunities.
Episode 11: Bringing B2C Tactics to B2B Marketing with Camille Trent
Camille Trent shares Dooly’s strategy for infusing fun into B2B marketing, attracting attention and driving engagement. She also shares examples of campaigns.
Episode 16: Community-Led Growth with Mark Kilens
Hear Mark Kilens share practical insights from his experience growing the HubSpot Academy and Drift Insider communities into the powerhouses they’ve become.
Episode 13: App Marketing Opportunities with Eryn Lueders
Eryn Lueders shares how her team at Safesite has optimized their app marketing strategy for performance. She shares many actionable tips and tricks!
Episode 10: Crafting Compelling Messaging Using Customer Interviews and Market Feedback with Mark Huber
Hear how Mark Huber of Metadata developed a highly successful messaging strategy based on customer interviews and market feedback.
Episode 15: Building Diverse Teams with Catherine Dummitt
Catherine Dummitt shares how diversity makes better marketing and how teams can be more effective in creating true diversity and inclusion.
Episode 12: Product Launch Marketing with Jessica Shafer and Michael Gonzales
Jessica Shafer and Michael Gonzales share how their teams worked together to support the launch of a new software product.
Episode 9: Podcasting to Build Brand, Pipeline, and Revenue with Devin Reed
Devin Reed shares how Gong is using their podcast, Reveal, to build brand affinity, grow pipeline, and increase marketing-sourced revenue.
Season 1
Episode 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi
Alfredo Deambrosi shares how customer experiences infuse and inform Perspectium’s content.
Episode 7: Long-Term vs. Short-Term Marketing with Andy Smith
Andy Smith shares insights on the relationship between long-term brand building vs. short-term lead gen.
Episode 6: Ranking Thought Leadership in Search with Julian Alvarado
Julian Alvarado shares Sigma’s strategy for creating thought leadership and ranking in search.
Episode 5: Piloting a Successful Rebrand with Alayna Giesting
Get tips and tricks for a more successful rebranding project from Alayna Giesting of FMX.
Episode 4: The Power of Focus with Sesame Mish
Sesame Mish shares practical ways to focus your efforts to achieve better results with your campaigns.
Episode 3: Use Data-Driven Reports to Get Conversations Started with Tim Whiting
Hear how Label Insight is using data-driven reports to attract attention and start conversations.
Episode 2: How to Run Better Marketing Experiments with Rebecca Flora
See how Network for Good is using an experimentation matrix to run more effective marketing experiments.
Episode 1: Infuse Storytelling into All Your Content with Emily Hackeling
Learn how Front is using storytelling throughout its marketing content to build its brand and attract new customers.
Trailer: See what you can expect from the show!
Find out what What’s Working Now is all about, and what’s planned for upcoming episodes.