Ideally Content Consulting
Want a simple way to immediately differentiate your brand and the content you create? Develop a brand point of view! I’ve seen tech companies of all types and sizes dramatically accelerate their …
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Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradeswell …
Continue Reading about Using Podcasts for Audience Research with Kathleen Booth →
“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate — since the dawn of humanity, people have used stories …
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Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy …
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David Hume, an 18th-century Scottish philosopher, proposed that human reason doesn’t actually direct motivations and behavior — rather, feelings do. Hume came to this conclusion by observing his own …
Continue Reading about 25 Content Types to Engage Reason and Emotion →
Successful marketing is fueled by the ability to step into prospects’ shoes and the ability to generate fresh ideas to engage. Both of those things can be hard to do if you’re operating from your own …
Continue Reading about Building Diverse Teams with Catherine Dummitt →
