Ideally Brand Strategy and Content
Rebranding is fraught with risk. It requires a precarious balance of retaining the history of the brand, while communicating what the brand has now become. And the challenge is not just with the …
Continue Reading about Ep. 5: Piloting a Successful Rebrand with Alayna Giesting →
If you've ever given yourself the freedom to focus deeply on something, devoting dedicated attention and energy to it, you know the power of focus. In marketing, it's easy to feel like you need to do …
Continue Reading about Episode 4: The Power of Focus — with Sesame Mish →
I have a fantastic guest for Episode 3 of What's Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label Insight is a product attribute data platform for CPG, and they're doing …
Welcome to Episode Two of the What's Working Now podcast, which focuses on experimentation in marketing. We are getting meta in this episode — we're talking about the process of running experiments. …
Continue Reading about Episode 2: How to Run Better Marketing Experiments with Rebecca Flora →
I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
I'm excited to announce What's Working Now: a SaaS marketing podcast! This project has been in the works for a couple of months now, and I know you'll love the result! What's the podcast …
