Ideally Content Consulting
Humans easily become dissatisfied, craving newness. Whether it’s a new car or a new job, we all feel the pull of new things. But while most people like the idea of change, very few actually enjoy the …
Continue Reading about Show Prospects the Risks Involved in Their Status Quo →
Success in content marketing depends on your ability to zig when everyone else is zagging. Content that leads prospects further along the buyer's journey must stand out and deliver real value. If your …
Continue Reading about A Formula for High-Performance Content →
Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
Want a simple way to immediately differentiate your brand and the content you create? Develop a brand point of view! I’ve seen tech companies of all types and sizes dramatically accelerate their …
Continue Reading about A Framework for Developing Your Brand Point of View →
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradeswell …
Continue Reading about Using Podcasts for Audience Research with Kathleen Booth →
“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate — since the dawn of humanity, people have used stories …
Continue Reading about Find a Shared Enemy to Galvanize Your Prospects →
