Ideally Content Consulting
We all make assumptions — and that’s not a bad thing. Assumptions are shortcuts that give us a starting place for exploration. The scientific process begins with a hypothesis, which is essentially an …
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“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate — since the dawn of humanity, people have used stories …
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Success in content marketing depends on your ability to zig when everyone else is zagging. Content that leads prospects further along the buyer's journey must stand out and deliver real value. If your …
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Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
Want a simple way to immediately differentiate your brand and the content you create? Develop a brand point of view! I’ve seen tech companies of all types and sizes dramatically accelerate their …
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Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradeswell …
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