Ideally Brand Strategy and Content
I'm excited to kick off Season 2 of What's Working Now by bringing you Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue …
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As the job of marketing has grown to overlap portions of sales and customer experience, and as more companies have adopted omnichannel approaches, marketing teams’ to-do lists have expanded. It's no …
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Today, we're talking about customer experiences as fuel for content. We all know the power of customer stories, but it's sometimes challenging to come up with ways to weave them into different content …
Continue Reading about Ep. 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi →
I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually means copycat content). And they're …
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In this episode, we're talking about a dilemma that's common to nearly every marketer: long-term brand building vs. short-term lead gen. My guest today is Andy Smith, who is the VP of Marketing at …
Continue Reading about Ep. 7: The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith →
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
Continue Reading about The Ultimate Showdown: Use Case vs. Case Study →
