I have a fantastic guest for Episode 3 of What's Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label Insight is a product attribute data platform for CPG, and they're doing …
Learning Zone
Episode 2: How to Run Better Marketing Experiments with Rebecca Flora
Welcome to Episode Two of the What's Working Now podcast, which focuses on experimentation in marketing. We are getting meta in this episode — we're talking about the process of running experiments. …
Continue Reading about Episode 2: How to Run Better Marketing Experiments with Rebecca Flora →
Episode 1: How to Infuse Storytelling into All Your Content with Emily Hackeling of Front
I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
A Podcast! What’s Working Now
I'm excited to announce What's Working Now: a SaaS marketing podcast! This project has been in the works for a couple of months now, and I know you'll love the result! What's the podcast …
Ranking Is Not Enough: How to Differentiate Your Content
Getting your content to rank in search is the best way for it to get found. But scoring a spot in the top 10 simply isn’t enough when your competitors have solid content ranking alongside yours. Why …
Continue Reading about Ranking Is Not Enough: How to Differentiate Your Content →
Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
Continue Reading about Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy →