Ideally Content Consulting
Success in content marketing depends on your ability to zig when everyone else is zagging. Content quality means more than ensuring your piece isn’t thin or doesn’t contain grammatical errors. It …
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Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
Want a simple way to immediately differentiate your brand and the content you create? Develop a brand point of view! I’ve seen tech companies of all types and sizes dramatically accelerate their …
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Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradeswell …
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“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate — since the dawn of humanity, people have used stories …
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Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy …
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