Ideally Content Consulting
We all make assumptions — and that’s not a bad thing. Assumptions are shortcuts that give us a starting place for exploration. The scientific process begins with a hypothesis, which is essentially an …
Continue Reading about Are Your Prospects Making Assumptions that Stall the Buyer’s Journey? →
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
Continue Reading about The Ultimate Showdown: Use Case vs. Case Study →
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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AI is proving to be a useful tool for content development. But while AI can help streamline production, it's creating new challenges at the same time — especially when it comes to differentiation. …
Continue Reading about How to Stand Out in a Sea of AI Content →
Success in content marketing depends on your ability to zig when everyone else is zagging. Content that leads prospects further along the buyer's journey must stand out and deliver real value. If your …
Continue Reading about A Formula for High-Performance Content →
Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
