Ideally Brand Strategy and Content
Supporting a product launch is a huge undertaking. But the process can be simplified by having a strong framework that gets the product and marketing teams working together. Today I'm talking with …
Continue Reading about Product Launch Marketing — with Marathon Health →
Ideal customer profiles (ICPs) are a valuable tool for all types of marketing, but they’re especially beneficial for building out a content library. Customizing content to your ICPs generates affinity …
Continue Reading about Content Partner: Customize Content to Your ICPs →
B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move …
Continue Reading about Bringing B2C Tactics to B2B Marketing — with Camille Trent →
Thought leadership differentiates your brand through a mission to change the status quo in some way. But different for the sake of different won’t convince a prospect to demo your product over a …
Continue Reading about Content Partner: Build Thought Leadership With Product Messaging →
Messaging helps customers and prospects understand a company’s value and values—how it can help and what it believes in. It describes the brand promise and generates desire for the company’s products …
One of the biggest challenges today’s marketing teams face is creating demand for their company’s products. Increasingly, marketing teams are being measured by their contribution to revenue, not just …
Continue Reading about Content Partner: Generate Demand, Not Just Leads →
