Some parts of a marketing manager’s job are exciting — planning social content, writing video scripts, interviewing customers to learn more about their needs and pain points. . . . Content audits are usually not on the Fun List.
When I worked as a marketing manager for a sales training company, our team (like every marketing team) had a running agenda …Read More
David Hume, an 18th-century Scottish philosopher, said that human reason doesn’t actually direct motivations and behavior — rather, feelings do. Hume discovered this by observing his own mind in action, but since then, science has proven that he was right.
For example, Joshua Greene, neuroscientist at Harvard, has extensively studied the interconnectedness of the dorsolateral prefrontal cortex, known as the …Read More
Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce most of their content for the top of the funnel — prospects who have just begun exploring their problem. Others have almost nothing to offer these awareness-stage prospects and go heavy on case studies and sales sheets.
Another common mistake is overlooking the …Read More