I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
Ranking Is Not Enough: How to Differentiate Your Content
Getting your content to rank in search is the best way for it to get found. But scoring a spot in the top 10 simply isn’t enough when your competitors have solid content ranking alongside yours. Why …
Continue Reading about Ranking Is Not Enough: How to Differentiate Your Content →
Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
Continue Reading about Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy →
The Ultimate Showdown: Use Case vs. Case Study
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
Continue Reading about The Ultimate Showdown: Use Case vs. Case Study →
How to Write Customer Success Stories That Sell
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
Continue Reading about How to Write Customer Success Stories That Sell →
Formula for Quality Content
Success in content marketing depends on your ability to zig when everyone else is zagging. Content quality means more than ensuring your piece isn’t thin or doesn’t contain grammatical errors. It …