Ideally Brand Strategy and Content
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
Continue Reading about Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy →
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
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A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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Success in content marketing depends on your ability to zig when everyone else is zagging. Content quality means more than ensuring your piece isn’t thin or doesn’t contain grammatical errors. It …
Marketers have a reputation for being creative and agile. We have to be, as the world is constantly changing and the needs of customers are continually shifting. Tactics that worked in the past rarely …
Some parts of a marketing manager’s job are exciting — planning social content, writing video scripts, interviewing customers to learn more about their needs and pain points. . . . Content audits are …
Continue Reading about 7 Steps to a Content Audit You Can Complete in an Afternoon →
