Ideally Brand Strategy and Content
I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually means copycat content). And they're …
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Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
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Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land …
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A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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Some parts of a marketing manager’s job are exciting — planning social content, writing video scripts, interviewing customers to learn more about their needs and pain points. . . . Content audits are …
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Startups and product designers know how important it is to validate a product idea before building it out. You must find out if your assumptions are accurate. Basing a product strategy on …
