Ideally Content Consulting
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
Continue Reading about The Ultimate Showdown: Use Case vs. Case Study →
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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AI is proving to be a useful tool for content development. But while AI can help streamline production, it's creating new challenges at the same time — especially when it comes to differentiation. …
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Success in content marketing depends on your ability to zig when everyone else is zagging. Content that leads prospects further along the buyer's journey must stand out and deliver real value. If your …
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Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
Getting your content found in search simply isn’t enough anymore. It's easy to get lost in a sea of indistinguishable content. You need content that not only ranks in search, but that's also …
Continue Reading about Search Ranking Is Not Enough: How to Differentiate Your Content →
