Ideally Content Consulting
David Hume, an 18th-century Scottish philosopher, proposed that human reason doesn’t actually direct motivations and behavior — rather, feelings do. Hume came to this conclusion by observing his own …
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Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
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Webinars and online events are some of the most effective ways SaaS companies are attracting new customers. 93.5% of SaaS companies offer educational webinars, and 85% of leadership (senior managers, …
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I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually translates to copycat content). And …
Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land …
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A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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