Ideally Content Consulting
Humans easily become dissatisfied, craving newness. Whether it’s a new car or a new job, we all feel the pull of new things. But while most people like the idea of change, very few actually enjoy the …
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Success in content marketing depends on your ability to zig when everyone else is zagging. Content that leads prospects further along the buyer's journey must stand out and deliver real value. If your …
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Some parts of your job are exciting — interviewing customers, developing creative, watching a campaign perform even better than you expected. . . . Content audits are usually not on the Fun …
David Hume, an 18th-century Scottish philosopher, proposed that human reason doesn’t actually direct motivations and behavior — rather, feelings do. Hume came to this conclusion by observing his own …
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Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
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Webinars and online events are some of the most effective ways SaaS companies are attracting new customers. 93.5% of SaaS companies offer educational webinars, and 85% of leadership (senior managers, …
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