Ideally Brand Strategy and Content
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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Success in content marketing depends on your ability to zig when everyone else is zagging. Content quality means more than ensuring your piece isn’t thin or doesn’t contain grammatical errors. It …
Marketers have a reputation for being creative and agile. We have to be, as the world is constantly changing and the needs of customers are continually shifting. Tactics that worked in the past rarely …
Some parts of a marketing manager’s job are exciting — planning social content, writing video scripts, interviewing customers to learn more about their needs and pain points. . . . Content audits are …
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David Hume, an 18th-century Scottish philosopher, said that human reason doesn’t actually direct motivations and behavior — rather, feelings do. Hume discovered this by observing his own mind in …
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Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce most of their content for the top of the funnel — prospects who have just begun …
Continue Reading about How to Map Your Content to the Buyer’s Journey of Each Persona →
