I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
Agency or Freelance Team? How to Determine Which is Best for You
Whether your company has just landed a new round of funding or whether you’re launching a new product or expanding to a new market, figuring out how to grow your marketing efforts is never a simple …
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Ranking Is Not Enough: How to Differentiate Your Content
Getting your content to rank in search is the best way for it to get found. But scoring a spot in the top 10 simply isn’t enough when your competitors have solid content ranking alongside yours. Why …
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Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
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The Ultimate Showdown: Use Case vs. Case Study
Just like Marvel and DC superheroes, use cases and case studies both come armed with an impressive set of powers. But as with their comic book equivalents, they each come with different strengths. …
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How to Write Customer Success Stories That Sell
A strong customer success story is a rocket booster for your sales team. It’s powerful for two reasons. First, a customer story allows prospects to see and hear in words other than your own just why …
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