Ideally Content Consulting
“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate — since the dawn of humanity, people have used stories …
Continue Reading about Find a Shared Enemy to Galvanize Your Prospects →
Humans easily become dissatisfied, craving newness. Whether it’s a new car or a new job, we all feel the pull of new things. But while most people like the idea of change, very few actually enjoy the …
Continue Reading about Show Prospects the Risks Involved in Their Status Quo →
Ideal customer profiles (ICPs) are a valuable tool for all types of marketing, but they’re especially beneficial for building out a content library. Customizing content to your ICPs generates affinity …
Continue Reading about Content Partner: Customize Content to Your ICPs →
I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually translates to copycat content). And …
Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying …
Continue Reading about How to Craft a Messaging Platform that Moves Prospects to Action →
If you've ever given yourself the freedom to focus deeply on something, devoting dedicated attention and energy to it, you know the power of focus. In marketing, it's easy to feel like you need to do …
Continue Reading about Episode 4: The Power of Focus — with Sesame Mish →
