Lead Gen Content Roadmap
A Lead Gen Content Roadmap provides you with an actionable plan for a lead generation piece (such as a buyer’s guide, data-driven report, or white paper) and a set of supporting content (such as articles derived from the piece and/or an email sequence). With your roadmap, you’ll know exactly what to create to hit your objectives, and you won’t waste resources creating ineffective content.
(Note: If you aren’t yet confident in your content strategy, I encourage you to start with the Level Up: Content Strategy Workshop — this workshop and the resulting strategy deck will provide a strong foundation for content that drives high-quality demo requests.)
We’ll start with a kickoff call to identify your goals and objectives for the content. I’ll ask additional questions that will determine our direction and help us identify how to get the desired results. I’ll also ask you for your brand strategy/messaging, personas/ICPs, and product value props and differentiators.
After this session, I’ll do a deep dive into your brand, product, and audience, and I’ll conduct research on the competitor content landscape. I’ll also identify source material for the content.
One week after the session, I’ll deliver your Content Roadmap.
Your Lead Gen Content Roadmap will provide you with a planning document to create an effective set of content for supporting a lead generation campaign. The plan will include:
- Goals and objectives for the project
- Description of the content items
- Relevant value props and key points to weave in to drive engagement and results
- Calls to action
- Recommended source material
- Proposed outline(s)
- Recommended timeline and workflow to maximize your team’s time and energy investment
The investment for a Lead Gen Content Roadmap is $3,500. Clients are welcome to purchase roadmaps individually or schedule quarterly roadmaps for content planning on an ongoing basis.
“It’s been an amazing six months of growth for us in terms of leads. We came into 2021 with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
Harry RoseNetwork for Good
To get the most value from this engagement, you should have a strong content strategy in place as a foundation.
Additionally, you should be confident in your content distribution strategy — great content has to make its way to your prospects before it can get results!
Have questions? Request a call!