Lead Gen Content Roadmap
A Content Roadmap provides you with an actionable plan for a lead generation piece (such as a buyer’s guide, data-driven report, or white paper) and a set of supporting content. With your roadmap, you’ll know exactly what to create to hit your objectives, and you won’t waste resources creating ineffective content.
(Note: If you aren’t yet confident in your content strategy, I encourage you to start with the Level Up: Content Strategy Workshop — this workshop and the resulting strategy deck will provide a strong foundation for content that drives high-quality demo requests.)
We’ll start with a kickoff call to identify your goals and objectives for the content. I’ll ask additional questions that will determine our direction and help us identify how to get the desired results. I’ll also ask you for your brand strategy/messaging, personas/ICPs, and product value props and differentiators.
After this session, I’ll do a deep dive into your brand, product, and audience, and I’ll conduct research on the competitor content landscape. I’ll also identify source material for the content.
One week after the session, I’ll deliver your Content Roadmap.
Your Content Roadmap will provide you with a planning document to create an effective set of content for supporting a lead generation campaign. The plan will include:
- Goals and objectives for the project
- POV for the campaign
- Relevant value props and key points to weave in to drive engagement and results
- Calls to action
- A detailed description of the content items, which includes the lead generation piece as well as supporting content such as a landing page, articles derived from the content, and social media posts
- Proposed outline(s)
- Recommended references (source material)
- Ideas for additional content to promote the piece, such as videos or infographics
- Recommended timeline and workflow to maximize your team’s time and energy investment
The investment for a Lead Gen Content Roadmap is $3,500. Clients are welcome to purchase roadmaps individually or schedule quarterly roadmaps for content planning on an ongoing basis.
“It’s been an amazing six months of growth for us in terms of leads. We came into 2021 with a qualified lead shortage, and that has been remedied. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
Harry RoseNetwork for Good
“Laura excels at connecting content strategy with your audience to create content that attracts and engages. She also has a clear understanding of how messaging drives business and growth. Any marketing professional at a B2B tech company will find in Laura not only a committed strategist that will bring to life content that generates results, but also a refreshing and enjoyable personality.”
“We knew that we desperately needed a strategic marketing mind who had serious content writing chops. Laura is consistently an asset to the team and has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”
Derek KinserLone Fir Creative
Ready for a plug-and-play roadmap that will attract ideal-fit prospects? Request a call to learn more!