Great for boosting your Google rankings for top-of-funnel terms, this package utilizes HubSpot’s pillar post strategy (also similar to Backlinko’s skyscraper post concept). This package includes one pillar page with six cluster posts.
“The roller coaster of finding the right ‘fit’ was extremely frustrating, but when I found you on LinkedIn I knew the search was over. You have exceeded my expectations! I look forward to the collaboration we have enjoyed so far to continue for years to come.” —Lee Clark, PayCrew
Step 1: STRATEGY
We identify the topic area, your target audience, and your call-to-action strategy. I conduct keyword research around the questions your prospects are asking about the subject to inform our titles. Then I create a roadmap to guide us.
STEP 2: OUTLINES
I create suggested outlines for each piece. You have an opportunity to make suggestions and revise the outlines to make sure we’re precisely on target for what your audience wants to learn.
STEP 3: RESEARCH & WRITING
I conduct research then write the drafts of each piece. We go thorugh two rounds of revisions to ensure you’re happy with the content, and then I send to a professional copyeditor for a final polish.
DRIVE MORE TARGETED TRAFFIC TO YOUR SITE
The pillar page and cluster posts strategy gives Google what it wants to see in terms of in-depth, helpful content and a linking structure to related material.
Beyond SEO, you can use these pieces to send to prospects in keeping-in-touch emails (so much better than “just checking in!”).
WHY CLIENTS WORK WITH ME
Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. I know how to sell, and I know how to translate that knowledge into websites, landing pages, and email marketing.
Nice words aren’t enough to bring more leads to your inbox. My psychology-based approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.
I pride myself on the fact that I always meet my deadlines.
Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. I happen to fit that bill as well!