Enable customer success and share what customers have accomplished
Support your product marketing with customer success stories and case studies that communicate the power of your product. Offer customers compelling product education content.
Customer stories focused on the business value that your products deliver are persuasive. The questions I ask in customer interviews pull out impressive stats and quotes that make prospects say “I want that too!”
Case studies highlight business value and dive deeper. They feature use cases and show how your product’s features translate into goal achievement. A pitch packet helps convince customers to take the time to participate.
Create engaging content across the customer lifecycle. Knowledge base articles and other customer education content are a perfect opportunity to build loyalty.