Ideally Content Consulting
As the job of marketing has grown to overlap portions of sales and customer experience, and as more companies have adopted omnichannel approaches, marketing teams’ to-do lists have expanded. It's no …
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Today, we're talking about customer experiences as fuel for content. We all know the power of customer stories, but it's sometimes challenging to come up with ways to weave them into different content …
Continue Reading about Ep. 8: Customer Experiences as Fuel for Content with Alfredo Deambrosi →
I'm just going to say it: the state of SaaS SEO content today is sorry. Marketers are too wrapped up in getting high scores in their SEO platforms (which usually translates to copycat content). And …
In this episode, we're talking about a dilemma that's common to nearly every marketer: long-term brand building vs. short-term lead gen. My guest today is Andy Smith, who is the VP of Marketing at …
Continue Reading about Ep. 7: The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith →
Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying …
Continue Reading about How to Craft a Messaging Platform that Moves Prospects to Action →
Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land …
Continue Reading about Ep. 6: Ranking Thought Leadership in Search with Julian Alvarado →
