I have a fantastic guest for Episode 3 of What's Working Now: Tim Whiting, who is the VP of Marketing at Label Insight. Label Insight is a product attribute data platform for CPG, and they're doing …
How to Map Your Content to the Buyer’s Journey of Each Persona
Many B2B marketers make the mistake of focusing too much on one stage of the buyer’s journey. Some produce most of their content for the top of the funnel — prospects who have just begun …
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Episode 1: How to Infuse Storytelling into All Your Content with Emily Hackeling of Front
I’m excited to bring Emily Hackeling to you for Episode 1 of the What's Working Now podcast! Emily is Content Marketing Lead at Front, a collaborative team email SaaS company based in San Francisco …
Pandemic Opportunities: 17 Ways to Optimize Your SaaS Marketing Strategy
The COVID-19 pandemic has shifted more than the way we navigate the grocery store. Industries that never attracted much prior attention have rocketed to the forefront of VC investment. Some growth …
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Marketing in Times of Crisis
Marketers have a reputation for being creative and agile. We have to be, as the world is constantly changing and the needs of customers are continually shifting. Tactics that worked in the past rarely …
Work Smarter, Not Harder: Let Content Do the Work of Selling
Salespeople are tenacious. They send email after email, make call after call, meet with prospect after prospect, then get up morning after morning and repeat. Salespeople work hard. But hard work …
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